Korean Cosmetics


Founder and Owner

Korean Cosmetics and why they are simply the best

The Korean skincare movement is booming, to say the least. In 2019 alone, the industry was worth $10.2 Billion. Alicia Yoon, the South Korea-born founder of Korean Skincare brand Peach & Lili knows a thing or two about the industry: “I started Peach & Lily to make Korean Beauty Practices , formulas, and ingredients more accessible to everyone globally,” she explains of the company she founded in 2021.

Now, the billion-dollar industry is that for a reason. K-beauty is all about skin-loving, inflammation-reducing ingredients like snail mucin, niacinamide, ginger, matcha, and more. For Yoon, “Korean beauty goes hand in hand with skin care knowledge and empowerment,” she says. “I love to see people engaging on the level of skin histology, skincare ingredients, and identifying personalized ways to care for their skin.” 

Korean skincare is here to stay—and we’re more than okay with that, because it’s not just a trend but a cherished way of caring for your skin. Even better news: K-beauty products are becoming more widely available by the day.


If you’re caught up on the basics of skincare, you’ve probably crossed paths with these terms: K-beauty, 10-step Korean skin care routine, glass skin or sheet mask by now.

Or you may have already seen (or tried!) the adorable cute packaged Korean beauty products on Instagram or at your favorite stores like Sephora or Amazon.

Are Korean beauty really better?

It’s no secret that more and more consumers are becoming aware of Korean makeup and skincare brands, and many have tried them – and then are hooked. 

Many Korean products are known to have a cult following in the beauty community, especially among beauty bloggers, Youtubers, and even makeup artists.

However, there are still many people who wonder why Korean cosmetics are so popular? Are they really better than the western products? Here is some helpful information for you to understand the reasons behind the global Korean skin care phenomenon.

What is K-Beauty?

Simply put, K-Beauty is an umbrella term for the Korean influence on skincare, beauty treatments, routines, lifestyle, and products that originate in South Korea.

In the last few years, the wave of Korean culture (Hallyu) has swept the world – from K-pop, K-movies, K-dramas to K-fashion and K-beauty. Think of BTS, Blackpink, the Netflix series “Squid Game” or the movie “Parasite”.

The K-Beauty has always been one of the Hallyu trend leaders and is now becoming part of the mainstream beauty market in the U.S.

Korean women are known to have very soft skin in general; however, many Korean women desire more translucent and porcelain-like glass skin.

To fulfill their dearest wish, they invest considerable time and money in cosmetics and beauty products to take care of their skin—which explains where the famous multi-step face-care regime is coming from. 

Better Value for Money

An important realization when it comes to fundamental skincare rules is that you don’t have to spend a fortune to achieve great skin.

Considering the fact that Korean products are developed with cutting-edge techniques and skin-friendly botanicals, their price-performance ratio is unbeatable.

Thanks to a competitive market, people can enjoy the excellent benefits of their skin care at a reasonable price without ever having to sacrifice quality. You’ll be impressed with these high-quality, yet affordable gems and the results they deliver. 

High Quality and Effectiveness   

Besides the above reasons, Korean skin care is influential worldwide because of its effectiveness. The products are designed to improve skin from the inside out—moisturizing, nourishing, repairing, and enhancing compelling features for long-term results.

Korean face and body (and hair) care can help you get healthy, happy skin by focusing on the inside instead of just the outside. They are formulated to be used consistently to produce results that last months instead of days or hours.

Take the time each day to give your skin some love with your new beauty favorites, and you’ll be well on your way to achieving the results you desired from a consistent skincare routine.

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